“Insane”

Sexual objectification of female idols is a well-known problem that currently exists in K-pop culture. It is a phenomenon that is evidently shown in almost all female idol’s music videos. From the enticing choreography and the provocative wardrobe all the way to the director’s choice of the camera angles (Lin and Rudolf 2017: 28), female … Continue reading “Insane”

Social media as a critical tool in shaping an idol’s popularity

In Eun-Young Jung’s article, “K-pop idols, social media, and the remaking of the Korean Wave”, he accredits the extensive social media for allowing Hallyu K-pop culture to be popular worldwide (Jung 2015: 83). As mentioned in the article, in the past the spread of K-pop and Hallyu was very limited to neighboring Asian countries, and … Continue reading Social media as a critical tool in shaping an idol’s popularity

“Heaven”

Music videos in K-pop often engage audiences through story telling, visual stimulation and identifiability. Holt suggests in recent years music has transitioned from an aural form of communication to an audiovisual convergence (2015, 50) as a result of the increase of an online presence in mainstream media. Now, the video is just as important as … Continue reading “Heaven”

Ailee’s Career Through Television Singing Competitions

Television singing competitions have become widespread following the success of American Idol and have created a new path for becoming a professional musician (Cho et al 2018: 3). This paper will discuss how a key factor of Ailee’s success resulted from her participation in singing competitions. In competitions, aspiring musicians show off their potential talents … Continue reading Ailee’s Career Through Television Singing Competitions

“U&I”

In 2013, Ailee released the song “U&I” as part of her new album “A’s Doll House”, and the music video has close to 10 million views on YouTube. The powerful vocals, stunning visuals and American-style theme are all examples of cultural hybridization to appeal to foreign audiences. As Ono and Kwon (2013, 206) stated, this … Continue reading “U&I”