Discussion 3A

We all understand that without fans, there would be no stars — but how much power do fans really have? Discuss the power of a fan/consumer and what this could entail (how much impact do we have)? Nowadays, the success of an idol group is largely dependent on the support of their fans. As the K-pop industry … Continue reading Discussion 3A

Discussion 1

How can Korean idols balance the need to be nationalistic (as demanded by Korean audiences, the government, media companies, and advertisers) while still attracting international audiences who (if they notice them) may dislike/react negatively to these nationalistic elements? In order to achieve their “highest value”, Korean idols must meet the demands of nationalism by Korean … Continue reading Discussion 1